Research embedded within the design process that focuses on the context of a design, its interactions with the market, the user and the environment.
Design research is integrated throughout the design process and is rarely a linear operation. In the context of design, research is often conducted in the preliminary stages, where options are explored, which typically leads to more research and further exploration or validation of options.
Different paths can result in similar outcomes!
Design Research
The understanding of the product and its competitive environment is a part of our research program.