Concepts on scaling up vehicles, processes, enterprises, and experiences

CD – ID – CX

Strategic Creative Directions, Industrial Design and Customer Experience

Product Design, Product Development, Product Strategy, Product Management, Development, and Design

Registered work covered with © Feel free to share and tag me. Enjoy!

Product Design, Product Development, Product Strategy, Product Design Management and Development

Montreal, Canada

#scaleup #jet #industrialdesign #bwb #blendedwingbody #aircraftdesign #aircraftinteriors #design #transportationdesign #creativedirection #industrialdesign #productdesign #strategy #jet #productdevelopment #aerospaceindustry #aerospace #businessjet #rendering #sketching #sketches #sketch #transportation #cardesign #carrendering #designinspiration #transportation #conceptart #transportationdesign #conceptart #automotive #auto #innovation #techdesigns #Bombardier #ecojet #BombardierVoyager #RollsRoyce #RollsRoyceAire #Aire #voyager

Strategic Creative Direction :: Interior Strategy Concept

Concepts on scaling up vehicles, processes, enterprises, and experiences.

CD – ID – CX

Creative Directions – Industrial Design – Costumer Experience

Product Design, Product Development, Product Strategy, Product Management, Development, Design

#creativedirection #jet #industrialdesign #productdesign #productdevelopment #aerospaceindustry #aerospace #businessjet #scalingbusiness, #industrialdesign, #creativedirection, #customerexperience, #productdevelopment

Jet – Business Jet
CD – ID – CX
Ramak Radmard

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Efficiencies
Manufacturing, Ability to bring light interior manufacturing in-house, increasing profitability
Cost, Reduced production cost
Time, Rapid production, Reduce production lead-time

Weight Reduction
Extended Range
Better Maneuverability

Environmental Perspective
Reducing the ecological footprint
Improved end of life recycling
Cradle to cradle design concept
Highly recyclable components
Recycled fibers, natural resourced fibers
Renewable materials,
Interchangeable components
Knitted and woven fabrics

Adjustable payload
Configurable workstations
Modular functionality

Industrial Design

Product Design / Product Development / Product Strategy / Design Strategy / Creative Strategy

#scalingbusiness, #industrialdesign, #creativedirection, #customerexperience, #productdevelopment

Strategic Creative Direction – eVTOL

Modular Interchangeable Payload

Concept Variants

BATTERY

Quick Swap Option
Large Capacity Option

Loading and Egress

Do you want to transform your business into a design-centric organization?

Original Publication 4/29/2019

Introduction

By Ramak Radmard, founder of Lucidream

Established in 1999, at Lucidream we identify inspirational opportunities for our clients by balancing their unique advantages and capabilities. Exploring their presented opportunity, we discover and strategize innovative methods and solutions that add value to their business model.

We develop, design and deliver integrated organizations, systems, products, technology, intellectual property, and experiences. Our investigation, examination, and exploration reveals insight and opportunities, culminating in seamless user experiences and interaction.

Lucidream’s sustainable, design and human-centered process generates an extensive understanding of a business category. Our design research shapes decisions around product form, functionality, usage, and intellectual property.

We use these insights to create innovative ideas and provide superior organizations, products, and experiences for our clients – and their customers.

Untapped Organizational Opportunities

Activating opportunities by creating the future of human experience, awakening the senses

 

Organizational Failure

It is unfortunate to see large organizations leaving so many opportunities untapped. How do you go about activating these opportunities?

Most of these opportunities are design-driven elements that are associated with different senses. Senses are the key to understanding experience, the more senses a brand can awaken, the deeper the connection can be. Visual Design / Sight, Physical Design / Touch, Audio Design / Hearing, Food Design / Taste and Olfactory Design /Smell. Certainly, there are more than the five basic human senses that add dimensions to these experiences, there are also emotions, memories, cultures, customs, religions, habits, rituals, and beliefs that affect these perceived experiences.

You might have heard Adobe’s CEO, Shantanu Narayen’s quote “People Buy Experiences, Not Products”  but have you really thought about this idea in terms of your business? What kind of experiences does your business create? Which senses does it affect? Is your business creating the future of human experience?

How many senses does it awaken?

 

Activation of Opportunities

The first step in activating untapped opportunities is to start with a human-centric and environmentally sustainable focus to identify what are the real problems, using design research to ask the right questions from the business, the full product life cycle, and users. You need to apply design thinking methodology to break down the value proposition, visualize it in a value matrix, and activate opportunities leading to innovation, new or improved products or services, organizations and businesses.

 

Empathy Hierarchy Model

Identification of untapped opportunities requires iteration, method, process, and empathy, but how much empathy and for whom? The answer to this question varies with different corporate cultures or business focuses.  A map of your business priorities can help to build an Empathy Hierarchy Model.

 

I am sure you can think about what you would want your northern star to be. Breaking down these values to the most basic elements and listing them in the order of importance, while cross-referencing these priorities with your objectives can determine the level of investigation required for any stakeholder:

Our Observations: We see a disconnect in our user investigations, we usually observe dramatic misalignments in translation between what the stakeholder believes they want, what they say, what they do, what they think and what they feel.  It is the design leadership’s responsibly to translate these conflicting requirements to create consensus through teamwork.

Investigation Level

Insight Level                  (Action)

0         To ignore      (General Apathy)­­

1          To listen         (What they “Say”)

2         To observe   (What they “Do”)

3         To read          (What they “Think”)

4         To emote      (What they “Feel”)

Table 2, Investigation and Insight levels

This developed list can be a basis for creating an Empathy Hierarchy Model, here is an example; {(Basic Element, A perspective) / (Investigation Level, # 0-4)}:

{Environment/4, Sustainability/4, Family/4, People/4, Country/4, Customers/4, Needs/4, Workers/4, Shareholders/4, Business/4, Value/4, Design/4, Wants/3, Stakeholders/3, Competition/3, Politics/2, Religion/0, Beliefs/1…}

Your model could look very different, with other orders, variations, and complexity. An Empathy Hierarchy Model can help to ensure a consistent application of design throughout the organization.

 

Design Research

When Design research questions are applied to the Empathy Hierarchy Model, it allows us to ask the right questions to the correct persona. At this point, completely new services or products start to emerge and self-identify, activating new opportunities.

 

Design Strategy

When design strategy is implemented correctly and consistently throughout the business touchpoints, the results awaken the senses, speaking loud and clear, in natural resonance, in a consistent language that reinforces the brand message. You can compound the overall value to all the stakeholders of the Empathy Hierarchy Model.

Design Leadership

Incorporating this kind of thinking into a corporate culture should be the mandate of the design leadership, working in partnership with the executive team to map, plan and strategize corporate directions. The design leadership translates these directions to design policies and actionable plans for developing a design language aligned with the developed strategy, implementing design guidelines across the business, and nurturing a design culture, mentoring design leaders throughout the organization.

An organization may be structured functionally, as in Figure 1. However, its design leaders, who can be design subject matter experts and/or people managers, should manage or enable cross-functional teams. Enabling cross-functional teams provides opportunities to mentor business, team and thought leaders and allows for more effective engagement, talent development and employee retention.

Full-Stack Designer / Interface to Senses

The importance of design and its strategy must be a top-down process, and a company’s unique corporate design language and culture need to have executive buy-in. The design strategy must be developed, documented, standardized, translated, validated, updated, managed, nurtured and protected. This role requires a person with a broad breadth of experience in a variety of design disciplines To draw a parallel from the software world, a “Full-Stack Developer” develops software solutions for different platforms and a “Full-Stack Designer” develops solutions for all your business needs, corporate design culture, design language, products, services, and all its physical and digital touchpoints. These design leaders are your business’s interface to senses.

Corporate Culture / Lack of Design Leadership

The culture of a company evolves from its founders and officers, the strength, vision and the ability to express the importance of these elements from their personal hierarchy models, resulting in unique corporate culture.

We are all familiar with titles like; Chief Technology Officer (CTO), Chief Financial Officer (CFO), Chief Operating Officer (COO), Chief Marketing Officer (CMO), Chief Creative Officer (CCO)…

So why are there are so few design executives? Chief Design Officers (CDO), Senior Vice President of Design, Vice President of Design, Director of Design and Design Managers? Where is the design leadership in your organization? Do you have any design management? 

Who is really the voice of the customer and corporate culture in your organization?

In my experience, small to large companies that respond to “what is your design leadership / management / culture like?” with a strange or elusive answer like “it is good enough” and “we have more important issues now” or “this is the way we have always done it” lack a vision for design culture and are the companies that need this type of leadership the most.

So I ask you, do you have a CTO, CCO, and CMO…?  Do you have a CDO? Do you have an SVP SW, SVP Eng…? Do you have SVP of Design? Do you have a VP Design? Do you have a Creative Director or Design Director? Design Manager?

We have all heard this statement “We have a very traditional organization.”  I ask what do you mean by that? “Design is a sub-function that reports to a manager” Almost like an afterthought… Oh, yes and we should make it look good too! In the absence of design leadership, each project or subproject will develop its own language, disconnected from the bigger picture, lacking a detailed problem statement, guidelines, and tools. This leads to massive inefficiencies, individual team members establishing their own processes, methods, and styles that are not in line with the larger business strategy.

 

Self-Reinforced Experiences of Senses Associated with your Brand

We patent our business’s intellectual properties and trademark the creative properties, but how do we protect the cultural properties? How do we ensure a sense of legacy? How do we ensure that these experiences of senses that our business is creating are fully associated with our brand?

A complete and seamless corporate design language translates to a self-reinforcing brand awareness experience, any design component can create a connection with the brand. A focus on a narrow band of customer experience polarizes and disconnects these potential brand association opportunities, taking into consideration a consistent language throughout different design disciplines, media or business touch points.

 

Cost / Risk / Reward / ROI

Let’s step back and look at these design opportunities in relation to cost, risk, and reward.

Can you put a cost on not being competitive?

How do you measure business losses if you are not using design leadership and what are the compound effects to your business if these opportunities are not activated? The consequence usually manifests itself as a relative drop in value, competitiveness, quality, service or scope.

I believe Benjamin Franklin’s quote addresses this experience well.

“The bitterness of poor quality remains long after the sweetness of low price is forgotten.”

Customer experience is a collection of feelings and emotions that are associated with your brand and their interactions, some products and services create deeper emotional connections because they connect at a deeper level with more senses.

What are the strengths of your business? Access to distribution channels, supply channels, to funding, to awakening some senses, user needs, vision, leadership, idea, data, innovative service, product or capability. Are you fully leveraging these advantages? Do you use design as a vehicle of change? Given your business position, are you focusing on the right investment, acquisition, product or service introductions or expansions? Do you need a new perspective on your business design or organization design? Look at your portfolio as a whole.

What is your business culture? Do innovation, design, and experience play a large role in your business?

How can we help?

Do you want your business to connect to your costumer’s senses? If yes, create and empower your design leadership. Create design executive positions, Chief Design Officer, Senior Vice President of Design, Vice President of Design, Director of Design and Design Managers and let them do what they do.

We can help your business to restructure and transform to a purpose-driven human and design-centric organization. I have discussed some organizational ideas here, and I look forward to working with your executive team to develop and build cooperative design strategies.

We can help to design or to put in place methods and procedures to standardize and validate the design processes across different design disciplines and media. We can provide organizational, functional, operational, design, team and thought leadership. We provide talent development, mentoring and partnerships to help leaders transition into design executives, we help your business grow and take advantage of the compound values of design.

We hope to be your design evangelist, to work with your business to establish design as one of its cornerstones, a guardian of culture, a voice for sustainability, usability, functionality and customer, a vehicle for continuous improvement.

If you like to inquire more or like to discuss your design reorganization experiences, please feel free to contact me.

Ramak Radmard

https://www.lucidream.com/services/

https://www.lucidream.com/services/strategy/

https://www.linkedin.com/in/radmard/

Case Studies

Systematic problems and the opportunity in Design space.

 

2D – 3D Translation

We see a huge disconnect from the digital world to the physical world and vice versa, the transition between hardware and software and from software to hardware, while keeping a consistent design language is a common challenge.

There are sets of opportunities in creating intuitive experiences, impeccable interaction design and seamless transition from physical to AR to VR to digital and vice versa, with AR / VR becoming more common, we predict more interfaces will mimic 3D spaces and elements that can work across real, virtual and digital domains.

This trend represents a huge set of opportunities in the field of real-time rendering of UI/UX elements, these 3D vector elements could be rendered locally to suit the platform they are being consumed in. A mobile unit would render the interaction in a small 2D output whereas the AR user would only render small 3D elements and the VR user would render the full-size 3D environment… UI/UX elements are becoming more 3D. Now how can we design and express these 3D elements as vector forms and eventually codes that would use very small bandwidth and could be locally rendered as needed?

Physical Product Design & Digital Product Design

Areas of deficiencies in expertise.

Let’s look at two different business models, web-based and physical product base. The gaps and overlaps are a telling story of deficiencies in expertise, which illustrates the potential opportunity for engaging more senses.

Plain Text – Required, Bold Text – Not Required, Bold & Italic Text – Sometimes Required

Physical Product – B2C: ­

Gap in Mobile Digital Platforms, AR, VR, IOT – Spatial Design

Design Thinking / Design Research / Experience Design XD / Interaction Design IxD / Industrial Design ID / Hardware Design HWD / Software Design SWD / Product UX / UI / Packaging Design / Instructional Design / Shopping and Shipping Experience / WEB and Mobile UX / Web Design / Retail Design / Signage Design / Architectural Design / Landscape design / Urban Design.

Digital Product – B2C:  

Gap in Physical Brand Identity, 3D adaptation, AR, VR, IOT – Spatial Design

Design Thinking / Design Research / Experience Design XD / Interaction Design IxD / Industrial Design ID / Hardware Design HWD / Software Design SWD / Product UX / UI / Packaging Design / Instructional Design / Shopping and Shipping Experience / WEB and Mobile UX / Web Design / Retail Design / Signage Design / Architectural Design / Landscape design / Urban Design.

Interaction of Activities

Design leadership continuously nurtures and mentors the interaction and growth of various design disciplines, empowering the collective to generate progressively more innovative ideas.

Season’s Greetings from Lucidream

Lucidream would like to send our best wishes to you and your loved ones this holiday season. We hope you enjoy a happy, healthy and prosperous New Year! We are deeply grateful to our family, friends, customers, partners and suppliers for their contributions to Lucidream’s success in 2016. It is a pleasure to have you along for the ride as we continue to move onward and upward through 2017. For now, we are keeping things moving in our online Shop. Be sure to check out our extended Holiday Return Policy, which gives you some peace of mind when giving eXo and its accessories as gifts this season (although if you ask us – what’s not to love?) For the future, we are hoping to make 2017 our biggest year yet. Development is already under way for the next generation of eXo and accessories, and we are aiming for delivery of our next production batch in May. Stay tuned!

Happy Holidays! Joyeuses Fêtes! Buone Feste! Frohe Feiertage! Buenas Fiestas!

Lucidream eXo-Skeleton Premium iPhone Case

Designed by Ramak Radmard

 

Now available for Apple iPhone

The eXo is now available for the following Apple iPhone products:

• iPhone 6
• iPhone 6s
• iPhone 7
• iPhone 6 Plus
• iPhone 6s Plus
• iPhone 7 Plus

A strong eXo-skeleton and a patented spring-loaded impact absorption system, providing luxurious security that protects the vulnerable areas of the mobile device while leaving it virtually bare. It is a finely tuned instrument, made from forged stainless steel, precision-manufactured and heat treated to aerospace standards. It is hand finished and polished, and the internal surfaces are flocked. Additionally, eXo is equipped with a mechanical quick-connect system, providing elegant utility for devices to attach onto virtually anything. A number of functional accessories make use of this quick-connect system: the Wallet, Clip, Armband, and two types of Universal Mounts.   The eXo Collection is now in stock and includes a variety of accessories: Our slim design Wallet is made with vegetable-tanned leather from Tuscany and a high-tech special lining that protects your cards from unauthorized RFID access. Our stainless steel Clip can be used as a money clip, keeping your very basics organized while allowing you to keep your cards, money and your iPhone together. It is also a great way to secure your iPhone to your belt or purse. A precision machined Universal Mount allows you to secure your iPhone onto virtually anything. With this mount, your Lucidream eXo iPhone Case can connect to flat surfaces, tubes, and cameras via a standard 1/4″ connecter. Our Armband is perfect for people on the move, as it also makes use of the integrated, minimalist eXo connector.  

eXo in stock and shipping

Now available at Lucidream Shop

Thank you

As 2016 nears its end, we want to send a big thanks to all the backers who supported our Kickstarter campaigns, as well as our pre-order clients who waited patiently for their Lucidream eXo Premium iPhone case! It has been quite the journey now that eXo is in the hands of users around the world (50 countries, to be exact). We are happy to report that we shipped all pre-orders by mid-October.

What customers are saying

With eXo now gracing phones around the world, we’ve received some great feedback from users who wanted to share their excitement with us! Here are just a few examples:  

“I have owned the majority of iPhone models over the last 9 years and have also owned lots of cases. I always search for something special to complement the Apple design. I must say that the eXo is by far the most beautiful and unique design I have ever owned.” Stewart – Marche, Italy

“I have never used a case on any of my phones EVER, but I saw this and loved it. […] The weight is amazing; it allows me to grip the phone better, and rather than cover up the iPhone design it really adds to the look. Perfect 10/10 for the eXo!” Adam – Overton Basingstoke, United Kingdom

“Craftsmanship that is missing in our modern world. I feel like a 10 year old on Christmas morning. Really – these two items have put smile on my face.” Michael Stahl – United States

“I just wanted to thank-you so much for all of your assistance and individual customer care in dealing with my order […] I look forward to seeing and hopefully owning more Lucidream works of art in the future.” Kevin Schnavel – Dollard-des-Ormeaux, Canada

 

New eXos: Breaking in and installing

This mechanical device is a highly engineered, forged and machined stainless steel product that protects and connects your smartphone to the world you live in. Like any mechanical device, you may need to break-in your eXo. Since your eXo is new, it will be stiff; the springs and connections need some working in to get the system operating smoothly. This preliminary breaking-in will make it easier to open the device as per step #2 in the instruction manual: Before installing your device, lay the eXo on a flat surface and stretch the springs as shown in the picture below: For more information on how to install or remove your eXo, we recommend watching this instructional video.     We hope you enjoy your eXo for years to come! info@lucidream.com

Lucidream eXo-Skeleton Premium iPhone Case

Designed by Ramak Radmard

 

Now for iPhone 6 & 6 Plus

A Premium Stainless Steel impact absorbing iPhone case, with an integrated accessories connection, enabling functional customization.

 

Live on Kickstarter!

Big thanks to all the 412 backers that supported our first Kickstarter campaign, the Lucidream eXo Premium iPhone case! Thanks to our backers we reached 119% of our goal, and now we are underway with the production preparations. During our first Kickstarter campaign, many of our backers enthusiastically requested the iPhone 6 Plus eXo as well as the iPhone 6. Your excitement has propelled us to be even more energized! Thanks to your passion and zeal, we advanced our timeline and launched our newest campaign immediately, so we can get the eXo 6 and eXo 6+ iPhone Case to you as soon as possible. With our new 6 & 6+ campaign we raised more than 112% of our goal by the second week, we need your help to spread the news and reach our extended goals. Please pledge + share or just share the story of our minimalistic impact absorbing eXo-Skeleton iPhone Case, which can connect to a variety of functional accessories.  

Three years ago we began with an ambitious idea.

That in an age of rapidly declining quality where the focus seems to be on cheap disposable products, there is still a place for a product that can take the class, elegance, and quality professed by the old artisan masters and merge it into the fast-paced technology driven world of today.  And so with excitement and trepidation, we embarked on our journey.  Recognizing that portable technology has become an almost indispensable part of our lives, our goal was to create a product that would assist this interaction between man and technology in much the same way as it happened in the 15th century, when the first portable timepiece was created.  This invention helped bring man into concert with the best of technology, and it was created with such beauty that it was as much a piece of jewelry as it was a practical tool.  It was brilliant and complicated in design, yet simplistic in its ease of use.  Our goal was to design a product that followed this example.  And so drawing on the inspiration of the finest watchmakers spanning six centuries, and employing all the knowledge and ingenuity we had available, we poured out our hearts and souls to create the finest product possible; a product that would be as practical as it was beautiful, and as beautiful as it was luxurious.  Three years and over 120 prototypes later, we return to you now, ready to unveil our masterpiece. Introducing the Lucidream eXo, a revolutionary smartphone system that combines the craftsmanship of yesterday with the grace and flair of modern sophistication.  With deceptively simplistic looks and understated elegance, your eXo will be your gateway to a new level of possibilities for your phone, specifically designed to provide the maximum protection and access to your phone as possible, while enhancing its capabilities one task at a time.  Designed to become a total system, your eXo links up with unique attachments that specialize your phone to more effectively handle your particular tasks.  We currently have four attachments already designed and ready for production, and many others in development. The system will continue to grow with you.  As each new attachment is released, your phone’s possibilities will grow with it. There is no end to the specialized attachments that can be created, and the best part is that thanks to the dedicated clover locking mechanism, even if you upgrade to a radically different phone, all you will have to do is to upgrade your eXo, and all of your attachments will be instantly ready for immediate use with your new device. Please help us spread the word about our project by telling your family and friends and sharing our project on your social networks. There are several share opportunities throughout the Kickstarter process and sharing your pledge is the greatest way to spread the news. Live on www.kickstarter.com Thank you. info@lucidream.com

Lucidream eXo-Skeleton : Premium iPhone Case Reinvented

January 14, 2015, Montreal, QC, Canada / PRNewswire / – Lucidream, established in 1999, is an innovative industrial design and product development house, focusing on meaningful and human centric solutions. The latest Lucidream product design is on Kickstarter.com until January 30th 2015 8:30 AM EST. The elegant, minimalistic eXo-Skeleton Apple iPhone Case, which connects to a variety of premium functional accessories, is designed by the award-winning industrial designer Ramak Radmard. Building on a heritage of design and fine craftsmanship, the patent pending eXo is a result of almost 3 years of research and development. The concept has evolved from the idea of having an ecosystem of accessories that integrates digital devices with everyday life; an ecosystem of quality crafted products that are both beautiful and built to endure. eXo is only 3 mm thick at its maximum thickness. Made from high-grade stainless steel, precision manufactured and heat-treated to aerospace standards. It is hand finished and the internal surfaces are flocked. The result is a strong eXo-Skeleton and a spring loaded impact absorption system, providing luxurious security that protects the vulnerable areas of the iPhone, while leaving it virtually bare. eXo’s arms provide ergonomic textures, which makes the iPhone much easier to grip and handle. In addition, eXo is equipped with a mechanical quick connect system, providing elegant utility by securely attaching the device onto virtually anything. eXo is designed to create a premium eco-system with a quick-connect system that attaches quickly and securely to a number of functional accessories. The eXo Clip can be used as a money clip or to secure the iPhone to a belt or purse. The slim eXo Wallet is fitted with high-tech special linings protecting credit cards from unauthorized RFID access. The eXo Universal-Mount secures the iPhone onto virtually anything. The ecosystem of accessories will be compatible among all devices that have an eXo-Skeleton, starting with iPhone 6, with future introductions of iPhone 6+, iPhone 5, iPad mini and iPad Air. The company also has plans for a variety of other accessories, such as: Armband, Suction Cup Stands, Grip Rings, Lanyard, Leather Goods as well as a series of eXo integrated Wearable Sensors and Services. Live on www.kickstarter.com For press inquiries please contact: Press@lucidream.com 514-242-4243 www.lucidream.com   Lucidream Industrial Design Canada 

Via elektronikkbransjen Flickr Creative Commons

Wearables : The Convenient, More Compact Way Of Living

  In this day and age where seemingly everything is going digital, popular brands are now getting on board with producing more reliable products that would further aim to solve problems that will in turn make people’s lives easier. Google, for example, was once simply a search engine. Surprisingly, it ventured into same-day-delivery trucks and connected home appliances. Not long after, they’ve created their very own revolutionary gadget, the Google Glass. Amazon, which used to be satisfied with e-commerce, is now manufacturing their own line of phones and experimental drones. Also, the popular social networking site, Facebook, has recently been reported to have spent $2 billion on a developer to create virtual-reality headsets. Apple is in the middle of working on enhancing its health-care data for the iPhone 6. Given all these, it is apparent that the rivalry of these tech companies has never been more intense. And now, a few of them are battling it out in the smartwatch market. The hyperbole that surrounds smartwatches rolls on, and according to NPD’s Weekly Tracking Service, there were approximately half a million smartwatches sold between October 2013 and June of this year, which accounts for $96 million in revenue.

Wearables beyond the watch

Smartwatches have been around for many years, however, it has been noticeable that it hasn’t exactly dominated the interests of the mainstream consumer. The primary reason for this is said to be its low relevance to people. The everyday consumer hasn’t absorbed the habit of making calls, reading notifications and playing apps from a device attached to their wrists and many still don’t feel it’s necessary. Thus, they need to be more aware of the impressive capabilities and smart features of these wearables that can improve their lives. A typical smartwatch such as the Samsung Gear range and Apple Watch can be dependable when working out as they can be utilized as fitness trackers. These devices count steps, track individual training sessions and automatically measure how long you’ve slept. In addition to this, some wearables can be synced to Bluetooth headphones which you may use to listen to music while exercising. Aside from that, smartwatches are known as accessories to your phone, however, it can be a good platform for communication too. Instead of relying solely on your smartphones or tablets, you can get instant texts, emails, and other phone notifications direct to these devices. These features really come handy when you’re driving or while you’re generally on the go. Pebble watch does this well and what’s ideal about it is that it is compatible to both Android and iOS phones. Moreover, some smartwatches are built to make voice calls such as Samsung Gear S that can be a stand-alone device with its own SIM card slot. Android Wear, LG G Watch, and Sony Smartwatch 3 on the other hand, can’t make calls but they recognize voice commands. Other functions of wearables include weather updates, GPS, and heart-rate tracking monitors. Indeed, some smartwatches can function without the smartphone, but most work best when paired with one. And these wearables actually have some practical uses aside from their clocks. With its number of features, it can make the completion of some specific tasks a lot easier and more practical.

Smartwatches can make life easy

Aside from investing in wearables that can be paired up with smartphones, it is also essential to combine them with next-generation accessories designed to make these devices much more helpful. Besides this innovative technology for accessories, it would be more enticing as well for consumers that prefer fashion over functionality if further developments on aesthetics and user experience of smartwatches see improvements. The good thing about Apple is it’s starting to develop its different collections of Apple Watch with nifty designs. Another good example of next-generation accessories is the Lucidream eXo Premium iPhone Case in combination with it’s Clip or Armband add-ons suits the Apple Watch. Lucidream’s wearable sensor accessories utilizes Micro-electromechanical systems (MEMS) to sense it’s environment . Their wearable sensor technologies are developed for maximum functionality and flexibility as you can just attach it onto the eXo phone case without blocking the quick connection system. Aside from that, eXo case can carry two auxiliary sensors, which can be used installed or remotely. Some of the eXo wearable sensors do not have hard casings, this means that they can be the perfect carrier for customized wearable technology. With the availability of new MEMS sensors, Lucidream and the development community will design and develop unique solutions that can be incased in the Lucidream eXo wearable’s, much like a Developers Kit. To wrap it up, some tech enthusiasts predict that smartwatches will have their own robust and discrete functions in the future. For now, smartwatches have their limitations but soon, they are perceived to be able to make wireless payments at cash registers, become a platform for video calling, the next-generation remote control to give orders to smart appliances, and countless others. Given that, anything is possible with smartwaches, and as they are constantly being developed, more people will see the value in this emerging device.     Exclusively written by Jennifer Birch for Lucidream @WrittenByJenni   Lucidream Industrial Design Canada 

Lucidream eXo Exclusive Premium iPhone Case Clip | Best iPhone Clip out there!

Lucidream eXo Premium iPhone Case Clip | versatile and functional iPhone Clip

Lucidream eXo Premium iPhone Case Clip | iPhone Clip Our Stainless Steel Clip can be used as a money clip, keeping your very basics organized and allowing you to keep your cards, money and  iPhone together. It is also a great way to secure your iPhone to your belt or purse. Lucidream eXo Premium iPhone Case Clip is a very versatile accessory, it is a great solution for many everyday problems.   Using the Lucidream eXo ecosystem has a very luxurious feel to it and the machined, stamped and polished stainless steel iPhone Clip is both beautiful and extremely durable.  A great benefit of the iPhone Case Clip is that you can mount it in a horizontal or vertical configuration, which allows for flexibility in its operational use. And yes, we solved the belt clip problem: wanting to have the iPhone in landscape position when you are sitting down, but in a portrait position when you are standing up!  

The lucidream eXo iPhone Case and iPhone Clip work together in a seamless way.  One of my favorite functions of the iPhone Clip is it’s ability to be the very best money clip out there. it just works so well … 3 credit cards, 3 business cards and 3-5 bills! What else do you need?

When the iPhone Clip is used with a purse, you are free to receive all your notifications without any interference from the purse. Adding to its functionality, the Lucidream iPhone clip can also be hacked and deformed to be used for customized functions.  

Live on www.kickstarter.com

 

Your support

Please help us spread the word about our project by telling your family and friends and sharing this page on your social media. There are several share opportunities throughout the Kickstarter process and sharing your pledge is the greatest way to spread the news.

Thank you for supporting our process, fine craftsmanship and products.

Ramak Radmard Lucidream Industrial Design Canada 

Lucidream eXo iPhone Case Wallet

Our slim design wallet iPhone case is made with Vegetable-Tanned Leather from Tuscany and a high-tech special lining that protects your cards from unauthorized RFID access.

The Lucidream eXo iPhone Case Wallet can be used on its own, as well as attached to the eXo iPhone Case to keep all your favorites handy and in check.

The card slots are designed to accommodate 1-3 cards per slot, plus the side pocket provides a flexible space that can be used for business cards, more credit cards or cash, receipts.

You can securely install your Lucidream eXo Wallet onto the eXo iPhone case and enjoy the added functionality of your device.

The same level of luxury design, craftsmanship and materials goes into making all our accessories, including our slim iPhone Wallet sewn from vegetable-tanned Italian leather, prepared in the old artisan way and hand finished in Tuscany.

The Lucidream eXo is made from the best quality materials and is truly functional. It is the only iPhone wallet that has a stainless steel inner core to ensure that the wallet does not deform after it has been used and weathered.

The stainless steel buckle fastened and hand sewn into the leather, creating a beautiful, durable and functional detail. The side pocket has a premium Lycra window that allows the user to push out any cards or cash that is stored in the pocket without stretching out the leather. The iPhone wallet also works in unison with the eXo iPhone case to provide a convenient stand for viewing.

 

Live on www.kickstarter.com

 

Your support

Please help us spread the word about our project by telling your family and friends and sharing this page on your social media. There are several share opportunities throughout the Kickstarter process and sharing your pledge is the greatest way to spread the news.

Thank you for supporting our process, fine craftsmanship and products.

Ramak Radmard Lucidream Industrial Design Canada 

Best holiday wishes from Lucidream Industrial Design and Product Development Canada!

This holiday season we launched our best product yet, Lucidream eXo iPhone 6, on Kickstarter!

In order to spread the holiday spirit we will provide a personalized downloadable card to any of our supporters who would like to get the Lucidream eXo for that iPhone lover in their life!

After clicking any pledge level on the Lucidream eXo Kickstarter campaign, simply add a message to us, indicating who the card is for and what you would like it to say. We will personalize your Lucidream eXo X-mas card and email it to you promptly.

  We at Lucidream Industrial Design Canada, would like to sincerely thank our family, friends, customers, partners and suppliers for their support in 2014. Our success would not be possible without your ongoing commitment and dedication, we hope to be your one stop strategy, innovation and industrial design partner for 2015. Best wishes to you and your loved ones in this holiday season, and we hope you enjoy a happy, healthy and most prosperous new year!

Buone Feste! Happy Holidays! Bonnes Fêtes! Frohe Feiertage! Buenas Fiestas!

The elegant, minimalistic eXo-Skeleton Apple iPhone Case, which connects to a variety of functional accessories, is designed by the award winning Canadian industrial designer Ramak Radmard. Building on a heritage of design and fine craftsmanship, the patent pending eXo is a result of almost 3 years of research and development. The concept has evolved from the idea of having an ecosystem of accessories that integrates digital devices with everyday life; an ecosystem of quality crafted products that are both beautiful and built to endure. eXo is only 3 mm thick at its maximum thickness. Made from high-grade stainless steel, precision manufactured and heat-treated to aerospace standards. It is hand finished and polished, and the internal surfaces are flocked. The result is a strong eXo-Skeleton and a spring loaded impact absorption system, providing luxurious security that protects the vulnerable areas of the iPhone, while leaving it virtually bare. eXo’s arms provide ergonomic textures, which makes the iPhone much easier to grip and handle. In addition, eXo is equipped with a mechanical quick connect system, providing elegant utility by securely attaching the device onto virtually anything. eXo is designed to create an eco-system with a quick-connect system that attaches quickly and securely to a number of functional accessories. The eXo Clip can be used as a money clip or to secure the iPhone to a belt or purse. The slim eXo Wallet is fitted with high-tech special linings protecting credit cards from unauthorized RFID access. The eXo Universal Mount secures the iPhone onto virtually anything. The ecosystem of accessories will be compatible among all devices that have an eXo-Skeleton, starting with iPhone 6, with future introductions of iPhone 6+, iPhone 5, iPad mini and iPad Air. The company also has plans for a variety of other accessories, such as: Armband, Suction Cup Stands, Micro Universal Mounts, Grip Rings, Lanyard, Small Leather Goods as well as a series of eXo integrated Wearable Sensors and Services.  

Live on www.kickstarter.com

 

Your support

Please help us spread the word about our project by telling your family and friends and sharing this page on your social media. There are several share opportunities throughout the Kickstarter process and sharing your pledge is the greatest way to spread the news.

Thank you for supporting our process, workmanship and products.

Ramak Radmard Lucidream Industrial Design & Product Development

Launch of the Lucidream eXo-Skeleton iPhone Case, a Premium Stainless Steel Impact Absorbing iPhone Case with an Integrated Accessories Connection, Enabling Customization.

We are ready to launch the Lucidream eXo iPhone 6 campaign on Kickstarter.

Starting on December 1st 2014.

Lucidream, established in 1999, is an Industrial Design house specializing in product design and development of world-renowned products. Now, in addition to providing product development services, Lucidream is launching their elegant, minimalistic eXo-Skeleton iPhone Case and functional accessories Live on Kickstarter.com starting December 1st 2014. Ramak Radmard and his design house Lucidream develop innovative, meaningful and technologically challenging products. They build holistic user experiences to create unique intellectual property, design and manufacturing solutions. Now, in addition to providing product development services, Lucidream is launching their eXo-Skeleton iPhone Case and functional accessories on Kickstarter.com a social crowdfunding site. Building on a heritage of design and workmanship, eXo is a result of almost 3 years of research and development. The concept grew from the idea of having an exquisitely built ecosystem of accessories that integrates digital devices with everyday life; an ecosystem of quality crafted products that are built to endure. Inspired by the craftsmanship and quality of mechanical watch movements, Ramak Radmard has distilled the precision of dynamically moving springs into his latest design, the Lucidream eXo, bringing craftsmanship, luxury and functionality to our digital now. eXo family has evolved over the last years, through an iterative design process that has involved more than 120 prototypes, testing different configurations, technologies and manufacturing techniques. The result is a strong eXo-Skeleton and a spring loaded impact absorption system, providing luxurious security that protects the vulnerable areas of iPhone, while leaving it virtually bare. eXo’s arms also provide biomimicking ergonomic textures, which makes the iPhone much easier to grip and handle. In addition, the Lucidream eXo is equipped with a mechanical quick connect system, providing elegant utility by securely attaching the device onto virtually anything. eXo weighs 48 grams and is only 3 mm thick at its maximum thickness. It is a fine tuned instrument, made from high-grade steel alloy, precision manufactured and heat treated to aerospace standards. It is hand finished and polished, and the internal surfaces are flocked. Importantly, the eXo-Skeleton is designed to create an eco-system. A number of functional accessories are available that attach quickly and securely to the eXo quick-connect system. The eXo Stainless Steel Clip can be used as a money clip, to keep credit cards, money and the iPhone together. It is also a great way to secure the iPhone to a belt or purse. The slim design Lucidream eXo Wallet, is made with Vegetable-Tanned Leather from Tuscany, it is fitted with a high-tech special linings that protect credit cards from unauthorized RFID access and can be used on its own, as well as attached to the eXo iPhone Case to keep all favorites handy and in check. A precision machined eXo Universal Mount secures the iPhone onto virtually anything, with a base that is designed to connect the Lucidream eXo iPhone Case to flat surfaces, tubes, as well as a standard 1/4? camera connector. Moreover, the minimalist Stainless Steel eXo connector, designed to be used as an Armband is perfect for people on the move. The ecosystem of accessories will be compatible among all devices that have an eXo case, starting with iPhone 6 and future introductions of iPhone 5, iPhone 6 Plus, iPad mini and iPad Air. The company also has plans for a variety of accessories, such as: Suction Cup Stands, Micro Universal Mounts, Grip Rings, Small Leather Goods as well as a series of eXo integrated Wearable Sensors and Services. Imagine a compatible eco-system of eXo products that create a seamless user experience. Live on Kickstarter.com starting December 1st 2014.   Ramak Radmard, the CEO and Creative Director of Lucidream, is an award winning industrial designer and development specialist. Lucidream provides a one-stop resource to the consumer and premier luxury product manufacturing markets.  

Your support

Please help us spread the word about our project by telling your family and friends and sharing this page on your social media. There are several share opportunities throughout the Kickstarter process and sharing your pledge is the greatest way to spread the news.

Thank you for supporting our process, workmanship and products.

Ramak Radmard Lucidream Industrial Design & Product Development

The Apple Watch (iWatch) | The Trend Towards a Decluttered Life-Style

After more than two years of speculation, Apple has finally unveiled their first truly wearable device, the Apple watch. To the surprise of many, the device was not called the “iWatch”, seemingly due to the fact that Swatch already owns that trademark.   The sleek design of the Apple Watch is in line with that if the new iPhone 6. However, the unique aspects of the Apple Watch lie beneath its surface. Taking advantage of the close proximity of the Watch to the user, Apple has integrated a gamut of fitness-related functionalities. From heart rate monitors to keeping track of how many minutes you spend sitting. Further more, Apple is aiming to make its devices the only ones you may need for everyday tasks, including payments when shopping. This is a trend that Apple has been setting since the 80’s with the release of the Mac, de-cluttering our desks since then. That trend still continues to this day, encompassing the smaller things we carry with us. We seem to be heading back to the days that people left the house with most minimal essentials, in contrast to the past few decades. With less objects to carry, and technology working for us silently in the background, there is a need for next-generation accessories designed to integrate this technology for us. The Lucidream eXo iPhone Case in combination with its Armband add-on is a perfect example of this integration. Lucidream Industrial Design & Product Development

Lucidream eXo iPhone Case – Universal Mount

The Universal Mount is a precision machined from corrosion resistant Stainless Steel, it is an adjustable attachment base for the Lucidream eXo iPhone case.

It makes a great tool for connecting your iPhone to any tubular profile, using two standard ties which can then be trimmed and covered by the Universal Mount’s cap. The Universal Mount is also designed to attach to any flat surfaces using fasteners.  The mount is also compatible with standard 1/4″ camera connectors for you tripods and all you other photography accessories.

Your support

Please help us spread the word about our project by telling your family and friends and sharing this page on your social media. There are several share opportunities throughout the Kickstarter process and sharing your pledge is the greatest way to spread the news.

Thank you for supporting our process, workmanship and products.

Ramak Radmard Lucidream Industrial Design & Product Development

Lucidream eXo iPhone Case – Coming to Kickstarter Soon!

Lucidream eXo iPhone Case Design from Lucidream on Vimeo. Inspired by the craftsmanship and quality of mechanical watch movements, we have distilled the precision of dynamically moving springs. eXo is bringing that craftsmanship, luxury and functionality to our digital now. Building on a heritage of design and workmanship, eXo is a result of more than 2 years of research and development. The concept grew from the idea of having an exquisitely built ecosystem of accessories that integrates your devices with your everyday life. An ecosystem of quality crafted products that are built to endure. This has been an iterative process, it has taken more than 120 prototypes, testing different configurations, technologies and manufacturing techniques, in order to satisfy this intricate design. We are deeply thankful to you, for helping us transform an idea into a finished line of products. We have spent the last 2 years, creating and perfecting eXo and its accessories. Now, we need your support to get the production started. We have prepared a great selection of pledge levels for you.  

Your support

Please help us spread the word about our project by telling your family and friends and sharing this page on your social media. There are several share opportunities throughout the Kickstarter process and sharing your pledge is the greatest way to spread the news.

Thank you for supporting our process, workmanship and products.

Ramak Radmard Lucidream Industrial Design & Product Development

Toronto, Ontario, Canada, February 20, 2014 – Lucidream is proud to announce that article was published in The Globe and Mail under the “GLOBE LIFE & ART” section in an article titled “Sketchbook Ramak Radmard” written by @Dave_McGinn  Dave McGinn. We Discuss the importance of sketching and I share some of my concept sketches that have become real production products, as well as some concepts for wearable technology.

Financial Times Global Challenge

 

Financial Times Global Challenge London, United Kingdom, October 22, 2012 – Lucidream & Rightsight win the prestigious Financial Times / Sightsaver Global Challenge

Rightsight is a multinational team of MBA students that consists of members from Aarhus University – Rutgers State University – IFRE / University of Pennsylvania and Lucidream their official product design and development partner. How do you feel about winning the challenge? Ramak-Lucidream: I was happy when RiteSight invited me to join their team, to collaborate on a sustainable social cause. Winning the challenge just made it incredibly sweet! This challenge has provided a great opportunity for us to design and develop a meaningful product, a completely new, innovative, customizable and affordable eyewear concept! What did you enjoy most about participating? Ramak-Lucidream: The opportunity to work with a talented global team that was tackling a meaningful problem was irresistible! Seeing the value that design thinking brought to the team was very rewarding. How would you like to develop your business plan? Ramak-Lucidream: We look forward to further developing and bring to market the Sightsaver – Rightsight solutions. We hope to demonstrate to the Sightsaver’s Executive Board the rewards associated with our system and how we will work to mitigate any residual risks. An important next step involves intellectual property management. Given the novelty of the new Lucidream modular eyewear system and the innovative methods used to allow for individualization and low cost mass production, we will require intellectual property due diligence and intellectual property protection for several newly developed concepts. What are your future plans? Ramak-Lucidream: At Lucidream, we are continually developing new products and business models for our various clients. Lucidream’s design process is always human-centered and we shape decisions around product form, functionality, usage and creation of intellectual property. We use these insights to generate innovative concepts and provide superior experiences for our clients and to their customers. Our goal is always to identify inspirational opportunities for our clients by balancing their unique advantages and developing innovative methods and solutions tailored to each specific business model. We are always looking for new challenges and opportunities to develop meaningful products and businesses. Will you stay focused on the work Sightsavers does? (if yes, why?) Ramak-Lucidream: Absolutely. Knowing how Sightsavers is trying to add value to those who cannot help themselves is an inspiration. Our involvement with Sighsavers is a great opportunity for us to invest in the global social fabric. We hope to demonstrate the differentiating factors of our accessible eyewear solution and show how our system can be an affordable solution for the masses. I believe this project has the potential to add real value to the social fabric and to create local economic growth while tackling the stigma associated with eye glasses in developing countries. On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard Source: Financial Times

Lucidream Design & Aarhus University

London, 2012 – Lucidream Design is proud to announce their assistance to students from Aarhus University, School of Business and Social Sciences who have won the prestigious final in Financial Times MBA Challenge 2012. Read the Full Post   Team leader for the RiteSight team Rajiv Vaid Basaiawmoit, MBA from Aarhus University, is both happy and humble:  – We are very happy to be joint winners of this noble challenge. To be a winner is of course always a very special feeling – but the icing on the cake here is not that we are winners but that our ideas and proposed solutions will be used in some form or another to bring about positive impact in the world we live & share in. Two teams were announced winners, the other was a team called the Glass Strangers. In the final, the team from Aarhus battled against five other teams from all over the world about who could come up with the best business plan for marketing glasses for children and teenagers in developing countries. The six finalists were chosen among hundreds of MBA teams. Poor eyesight stops progress For school children with poor eyesight, the outcome is often a poor school performance and frustrating school years. Rajiv Vaid Basaiawmoit explains the problem: – The importance of good eyesight is an often overlooked problem in light of bigger problems out there such as social inequality, poverty and lack of access to education. However, if one does not have access to good eyesight – how can he/she have access to education? How can they fight their way out of poverty? Thus, basic access to quality eyecare is a necessity in the world that we live in and more so it is important to overcome barriers – like the social stigmatization of glasses in the developing world – so that they can no longer be held back to the progress they deserve. Even though the problem could often be easily solved by a pair of glasses, the children are not given glasses because it is not socially acceptable. Ultimately, it makes more young people drop out of school because they cannot complete it without having vision correction surgery, but on the other hand don’t wish to wear glasses either. Board and computer games to pave the way In their efforts to change attitudes to glasses among Indians, the team from Aarhus has decided to focus on a special computer game where all participants must wear glasses. – India has a caste system … The only time people don’t think about their strata is when they are playing games. A game is something that brings everyone together – creating a level playing field that breaks boundaries, says Rajiv Vaid Basaiawmoit. A board version of the game will be developed for schools with no access to computers. The goal is that the special glasses which you have to wear to play the game will help increase the players’ empathy with spectacle wearers. In addition to the special games, the team will also introduce a wide range of designer glasses to help challenge the taboo of wearing glasses. To this end, the award-winning Canadian designer Ramak Radmard has lent the team a hand. And, finally, designs should be made available with plain glass so people with good eyesight can wear them as fashion items or for solidarity, like friendship bracelets. Team RiteSight The group from Aarhus, consisting of students from the US, Europe and Asia, calls themselves RiteSight. To start with, they have decided to focus their business plan on north-east India. Five members of the seven-strong team are current or former students at Aarhus University:

• Dev Bhargava, Sustainable Full Time MBA alumnus, Aarhus University, Business and Social Science, Denmark
• Kathleen Wagner, MSc Innovation Management, Aarhus University, Denmark
• Rajiv Vaid Basaiawmoit, Sustainable Full Time MBA alumnus, Aarhus University, Business and Social Science, Denmark
• Enoch Yeboah Agyepong, Sustainable Full Time MBA alumnus, Aarhus University, Business and Social Science, Denmark
• Anders Laursen, Sustainable Full Time MBA, Aarhus University, Business and Social Science, Denmark
• Aaron Basaiawmoit, Young India Fellowship Programme, an IFRE Initiative in collaboration with UPenn, India
• Ishanie Niyogi, Master of City and Regional Planning, Rutgers State University of New Jersey, USA

• Read more about the team’s motivation here
• Read more about the team’s business plan here

Further comments: Rajiv Basaiawmoit, Sustainability MBA Alumnus Aarhus University, Business and Social Sciences Tel.: +45 42 15 48 10 Skype-iD: r.v.bmoit Email: rvbmoit@gmail.com

Lucidream Design & Aarhus University

On behalf of Lucidream Design, Founder, Creative Director & Chief Designer Ramak Radmard   Source: Aarhus University, School of Business and Social Sciences  

Financial Times & Sightsavers MBA Challenge

London, England, October, 12, 2012 – Lucidream is proud to report their cooperation with a group of students from Aarhus University, School of Business and Social Sciences who have won the final in Financial Times MBA Challenge 2012 with their idea to change the mindset of people in northeast India to wearing glasses through campaigns that use games, loyalty schemes and versatile glasses. Read the Full Post   On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard   Source: Sightsavers.org

Toronto, Ontario, Canada, August 30, 2008 – Lucidream is making waves in Toronto as one of ten industrial designs you should know about in Piccsy.com’s ‘Toronto Creatives’ post.

Toronto Industrial Design | 10 Industrial Design Firms | YOU SHOULD KNOW ABOUT

The post reads:

Toronto Industrial Design | 10 Industrial Design Firms | YOU SHOULD KNOW ABOUT Combine one part applied art, one part applied science, two parts aesthetics and ergonomics with a pinch of improved marketability and production and you’ve got the recipe for the fundamentals of industrial design. From touch screen interface tables and walls to organic waste green bins, you’ve probably used something crafted by one of these firms. These Toronto-based connoisseurs of product development and design are taking preliminary concepts and converting them into commercialized technological solutions as they introduce new products to the market. Through their range of comprehensive services each firm is improving people’s lives with innovation and the implementation of new ideas. “Lucidream specializes in product development and design. Designer, Ramak Radmard believes that the distinguishing factor in any product lies in the value it adds to the user, in terms of functionality, environmental impacts, aesthetics as well as value. Considering that the value of a product is defined by the manufacturer as well as the end user, the challenge of every project is to achieve equilibrium between these perspectives, without sacrificing the spirit of the product.” Read the Full Post  

Toronto Industrial Design | 10 Industrial Design Firms | YOU SHOULD KNOW ABOUT

On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard   Source: Piccsy.com

The Financial Times partnered with Sightsavers, the FT’s chosen charity for its 2011-2012 seasonal appeal, to set a global challenge for MBA participants:

What is the Financial Times Sightsavers Challenge?

“Develop a business plan to market glasses to children or young people (aged 16 to 25) in one or more developing country in Africa or Asia.”

” In some developing countries, there is a stigma attached to wearing glasses. A child in need of a pair of spectacles is seen as inferior or badly behaved because they can’t keep up at school. Often, they are shouted at by teachers and their parents who do not understand why the child is struggling.”

Finalist team RiteSight, partners with Ramak Radmard and Lucidream to design a completely new holistic eyewear concept for developing countries, addressing the stigma that is attached to wearing glasses! I was happy when RiteSight invited me to join their team. I know that my expertise in product design and development, and my familiarity with the eyewear industry, will be an asset  to many aspects of this project. The opportunity to work with a talented young global team that are tackling a meaningful problem is irresistible! My goal is to make this basic sense accessible. I also believe, by empowering all the stakeholders throughout the product lifecycle we can add value to their social fabric and create local economic growth. Ramak Radmard Lucidream product design and development : Financial Times Sightsavers Challenge

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Montreal Industrial Designer Montreal :: Toronto Industrial Designer Toronto

This video tells the story of one product detail and one industrial designer / product developer. The video is a time-laps photography of sketching, conceptualization, designing, prototyping, modelling, 3D modelling, engineering analysis and manufacturing. Designed by Ramak Radmard Lucidream Industrial Design & Product Development Industrial Designer – Product Developer ::  Montreal, Quebec : Toronto, Ontario, Canada  

We are product story tellers… We facilitate the process and framework to develop your products and tell it’s story to its audience. We identify inspirational opportunities for our clients by balancing their unique advantages; marketing channels, sourcing options and manufacturing capabilities. Diving deeply into their presented opportunity we discover and strategize innovate methods and solutions that add value to the business model. Focusing on the design, development, sourcing and delivery of integrated products and marketing solutions. Communicating compelling products stories through insight, strategy, innovation and design. Industrial Design Montreal, Quebec, Canada | Montreal Industrial Designer Montreal | Toronto Industrial Designer Toronto | Montreal Designers Industriels Montreal, Quebec, Canada.

 Free Lucidream Insight, Strategy, Innovation & Design Consultation

Free Lucidream Insight, Strategy, Innovation & Design Consultation

Contact us for a free design consultation, we can assess the condition of your concept and help you.

Free product design and development consultation!

We are offering a free design and product development consulting session. Every January I get a surge of enquiries in regards to product design, development and marketing of new ideas. Finally realize that eureka of an idea! There are many things to consider at this stage. The majority of these initiatives don’t pan out, sometimes for all the wrong reasons. That is why I want to offer some free consultation, so people and companies can get access to a wider perspective of what they need to accomplish in order to have a successful product introduction.  

Free product design and development consultation!

I am offering a free product development consulting session. Every January I get a surge of enquiries in regards to product design, development and marketing of new ideas. It seems that a lot of new synapses fire up during the holidays and many New Year resolutions are made to finally realize that eureka of an idea! There are many things to consider at this stage. The majority of these initiatives don’t pan out, sometimes for all the wrong reasons. That is why I want to offer some free consultation, so people and companies can get access to a wider perspective of what they need to accomplish in order to have a successful product introduction.  

 

We are product storytellers

As We are product storytellers we facilitate the process and framework to develop your product and tell it’s story to its audience.

We are product storytellers

We identify inspirational opportunities for our clients by balancing their unique advantages; marketing channels, sourcing options and manufacturing capabilities. Diving deeply into their presented opportunity we discover and strategize innovate methods and solutions that add value to the business model. Focusing on the design, development, sourcing and delivery of integrated products and marketing solutions. Communicating compelling products stories through insight, strategy, innovation and design. Montreal We are product storytellers : Montreal Industrial Designer : Toronto Industrial Designer

Design research is awareness, system thinking is perspective and design thinking is iteration.

Fusion of these factors is “Sustainable Practice”, making fit products.

a design thinking, researching, strategical, innovative, product design and development boutique, focused on addressing customer requirements.

www.Lucidream.com updated;  

Industrial Designer / Designer Industriel :: Montreal, Quebec, Canada.

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A design thinking, researching, strategical, innovative, product design and development boutique, focused on addressing customer requirements.

Professional Chartered Member of Industrial Designers Society of America (IDSA), Association of Canadian Industrial Designers (ACID) and Association of Quebec’s Industrial Designers (ADIQ)

Industrial Design, Product Design, Product Development, Design Thinking, Design Research & Strategy.

Montréal, Québec, Canada

Industrielle / Designer Industriel :: Montréal, Québec, Canada.

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Une pensée de conception, de recherche, stratégique, conception et développement de produits boutique innovante, axée sur la lutte aux exigences des clients.

Professionnel agréé membre de l’Industrielle Designers Society of America (IDSA), Association des designers industriels du Canada (ACID) et l’Association des designers industriels du Québec (ADIQ)

Design industriel, conception de produits, développement de produits, Design Thinking, Design & Stratégie de recherche.

Montréal, Québec, Canada

 

En tant que Designer Industriel Montréal, nous sommes enregistrés auprès MDEIE comme une boutique de conseil design industriel

Designer Industriel Montreal

Design Industriel à Montréal, Québec, Canada, ainsi que la reconnaissance par IDSA, ACIDE & ADIQ

Ministère du Développement économique, de l’Innovation et de l’Exportation (MDEIE) nous reconnaît comme un conseil de design industriel de l’entrepreneur, permettant à nos clients de bénéficier en obtenant des remboursements d’impôt sur les dépenses admissibles qui correspondent à 65% des honoraires versés en vertu du contrat .

Se il vous plaît visitez le site MEDEIE pour plus d’infos:

Cordialement,

Ramak Radmard, IDSA, ACIDE, ADIQ

Designer Industriel Montreal

Nous nous spécialisons dans les solutions de la pensée de conception, qui se concentre sur la recherche de conception pour obtenir la stratégie de conception et développement de produits industriels optimale.

 

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As a Designer Industriel Montreal we are registered with MDEIE as an Industrial Design

Design Industriel consulting boutique in Montreal, Quebec, Canada as well as recognition by IDSA, ACID & ADIQ

Ministère du Développement économique, de l’Innovation et de l’Exportation (MDEIE) recognizes us as a consulting Industrial Design contractor, allowing our clients to benefit by obtaining tax refunds on qualified expenditures which correspond to 65% of the fees paid under the contract.

Please visit the MEDEIE Site for more info:

http://www.mdeie.gouv.qc.ca/

Sincerely,

Ramak Radmard, IDSA, ACID, ADIQ

We specialize in design thinking solutions, which focuses on design research to derive the optimum industrial design and product development strategy.

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Designer Industriel Montreal

Industrial Design, Product Design, Product Development, Design Thinking, Design Research

Montréal, Québec, Canada

Canadian Industrial Designer

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Lucidream Design on Facebook

Lucidream Design on Facebook

Now find Lucidream Design on Facebook, please join us and stay in touch!  

Design Thinking Architecture :: Noor, an ecological / self-sustaining desert oasis

Noor, is defined as:

Noun: illumination, enlistment, gleam, day, flare, glow. Verb: edify, clear, illuminate

What is Noor Oasis?

It is a proposed building complex that would be built in the eastern desert regions of United Arab Emirates, mid way between Abu Dhabi, Dubai and Al Ain. This building complex will be carbon neutral, self sustaining and eco-friendly. Noor Oasis is a Design Thinking solution that is comprised of 4 individual and independent business units which leverage each other to add value to the overall business group. The building complex consists of the main hall common areas, the central oasis pool, 6 accommodation modules which would house multiple units, 4 external sub-units for use by the Noor businesses, independent desert suites outside of the main complex with their own private space and private swimming pools which would be scattered around the complex and finally the solar array and the farms. We are working with several parties to realize this concept, if you are interested, please feel free to contact me. Ramak Radmard www.lucidream.com

Idea exchange : design thinking

By sharing a concept, one risks loosing the idea to others and thereby loosing any potential revenues or acknowledgments from the concept, but only by sharing one can create new opportunities. This business model proposes a secure network, that provides an environment for all people who are interested, to be a part of global product and resource selection. The first aspect of this proposal is that products will only be produced if there is enough demand-committed on the project. This is demonstrated by the presale, barter participation in a project or investments made towards the concept or product by the stakeholders & shareholders. This represents opportunities for financiers, developers, manufacturers, buyers, as well as the labor markets of all levels to connect, produce, distribute, buy and sell products on a trusted network.

Here is how the concept works:

A new design thinking concept is created by an (Intellectual Property Owner, anyone), this is posted on the system or a controlled group, network, category or as private as a reply to a request for a product. The concept is nominated for review when it has created enough investment for a review; the review is preformed by a PRB (Product Review Board), which consists of the social group for the particular product’s stakeholders, buyers from all level of purchasing spectrum; investors, financiers, institutions, distributors, retailers, environmentalists and consumers. This review board functions much like stock exchange and/or online purchase, where buyers can pre-purchase the resultant product and/or stocks and gain voting influence in a product or concept opposed to a company, early investors can potentially profit at much higher levels than the later adaptors who are coming on board after the product has been proven and risks have been mitigated. Likewise a request for a product can be created by anyone in any buying capacity, creating requests such as:

• A sponsored development bid for a “widget”,
• A we need a better “widget” our budget is X$,
• Or the famous, wouldn’t be nice to have a “widget”

Subsequent to achieving it’s preliminary design financing, the IP Owner and a PRB assigned PM (Product Manager) analyze, estimate and report the costs of each development phases, return on investment as well as environmental and overall value of the submission. Depending on level of investment generated by the concept, a plan is generated to support the first stage or all the stages of development and commercialization.  At this stage the IP owner and PM can breakup the work and post the work-packages for bidding on the system, group, network or category. Please note that this model work with large corporate organizations as well as startups and independents, where they would operate in private or semi private or public groups depending on their strategy. As a product advances thought the development phases, the development results are made available to the shareholders and buyers. Likewise feedback from shareholders and buyers are made available to the IP Owner allowing for midcourse adjustments. This creates a flexible market economy that drives the decision for production or cancellation of a product and the eventual financing, development and the sales process. Skilled labor markets as well as the manufacturing sectors can create their own individual storefronts with their credentials, experience, successful exchanges, ratings, portfolio and recommendations. Labor skills could be bartered in the system, one can bid for a work-package, and for exchange of their services they could receive any combination of service, product, equity and/or cash from the product’s revenue stream. Since there is transparency in the system intellectual property infringement from manufacturer, Buyers and IP owners can be identified if a final products is distributed thorough the system, a dispute management protocol can blacklist or reduce their rating depending on the severity of event.

Other benefits:

• Ability to create product criteria’s such as: efficiency, ecological, labeling, fair wage, ethical, carbon tax, % renewable energy consumed, and other criteria.
• Create an excellent link to physical products and markets

This is a very brief overview of this design thinking concept; I hope you find it interesting. Sincerely,

Ramak Radmard

Creative Director & Chief Designer of Lucidream

Montreal, Quebec, Canada

Design Thinking/Industrial design/product development

www.lucidream.com

 

What was the Industrial design and product development challenge?

Industrial design and product development of a Prescription neutrality & Lens shape neutrality

Industrial design and product development criteria: To design an eyewear system that features prescription and base-curve neutrality, so that face form angle and tilt are not influenced by the optical lenses. To design a frame that provides a consistent fit independent of lens power or curves. To eliminate adjustment surprises when high minus, plus or astigmatic prescription lenses are mounted. To design a frame that allows for the mounting of a large variety of lens shapes and sizes.

Strength, Flexibility & Lightness

To develop a frameless eyewear system that is strong yet light. To prevent stress cracking, creep and deformation. To eliminate screws, soldering or welding from the assembly. To prevent loosening temples. To design a frame that has enough flexibility so when the frame is subjected to excessive forces it is not damaged.

Industrial design and product development Cost

To develop an eyewear system with minimal manufacturing costs.

Industrial design and product development Environmental impact

To reduce the environmental impacts associated with the lifecycle of the product.

Industrial design and product development Form & Function

To develop an eyewear system with maximum adjustability. To fit the largest demographic of users comfortably, with the 1st set of production tooling. To secure any prescription lens to the frame reliably.

Lens mounting

To develop a low cost solution for retailers to perform the lens drilling process in house.

See how we can help you with your industrial design and product development.

For more help on your industrial design and product development contact us:  

Boston, Massachusetts , USA, December 01 2009 – Creative directions and Product design by Ramak Radmard , a new concept in eyewear:

Ramak Radmard has received the IDSA IDEA Award, The award was presented at the Wentworth Institute of Technology on December 01 2009 by the Industrial Designers Society of America. The award show brings together industry and academic participants from across the world to review the latest developments in industrial design, product design and product development and brings together industry participants to honor the key players in the design industry. Lucidream has continually demarked itself by the quality of its innovative product design solutions. First launched in 1999, our services have significantly contributed to improving the way our clients do business. “We are very pleased that the eyewear system has been recognized as a best of its breed,” said Ramak Radmard, Creative Director and Chief Designer. interfaces eyewear system, no screws, no coil springs, no welds, no soldering—just a seamless design of flowing lines and curves. Customers can design their own eyewear by choosing from a variety of component sizes and colors, the finish of the metal, and the shape and size of the lenses. View Interfaces Glasses On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard   Source: IDEA Awards 2009

Industrial Designers Society of America IDSA has identified Montreal designer Ramak Radmard as a finalist in the International Design Excellence Awards IDEA® 2009.

 

Industrial Designers Society of America IDSA has identified Montreal designer Ramak Radmard as a finalist in the International Design Excellence Awards IDEA® 2009.

In recognition of his work in a Montreal, Quebec, Canada based company. Design Excellence Awards winner Ramak Radmard

Strategy based Industrial Design firm in Montreal, Quebec, Canada Lucidream, Invent, Design & Develop http://www.lucidream.com/service.html  

Strategy based Industrial Design firm in Montreal, Canada | Lucidream industrial designer Canada

 

Lucidream is a strategy based firm in Montreal, Canada | We help industries innovate Lucidream industrial designer Canada

Strategy based Industrial Design firm in Montreal, Canada | Lucidream industrial designer Canada

Ramak Radmard and his design house Lucidream develop innovative, meaningful and technologically challenging products, building holistic user experiences to create unique intellectual property, design and manufacturing solutions. We create innovative concepts and provide superior experiences for our clients – and their customers.   Follow us on Twitter: @Radmard @LucidreamDesign Like on us Facebook:       Lucidream Industrial Design firm in Montreal, Canada | Lucidream industrial designer Canada

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Pincourt, Quebec Design Canada Design Plessisville, Quebec Design Canada Design La Pocatière, Quebec Design Canada Design Pohénégamook, Quebec Design Canada Design Pointe-Claire, Quebec Design Canada Design Pont-Rouge, Quebec Design Canada Design Port-Cartier, Quebec Design Canada Design Portneuf, Quebec Design Canada Design La Prairie, Quebec Design Canada Design Princeville, Quebec Design Canada Design Prévost, Quebec Design Canada Design Quebec City, Quebec Design Canada Design Repentigny, Quebec Design Canada Design Richelieu, Quebec Design Canada Design Richmond, Quebec Design Canada Design Rigaud , Quebec Design Canada Design Rimouski, Quebec Design Canada Design Rivière-du-Loup, Quebec Design Canada Design Rivière-Rouge, Quebec Design Canada Design Roberval, Quebec Design Canada Design Rosemère, Quebec Design Canada Design Rouyn-Noranda, Quebec Design Canada Design Saguenay, Quebec Design Canada Design Sainte-Adèle, Quebec Design Canada Design Sainte-Agathe-des-Monts, Quebec Design Canada Design Sainte-Anne-de-Beaupré, Quebec Design Canada Design Sainte-Anne-de-Bellevue, Quebec Design Canada Design Sainte-Anne-des-Monts, Quebec Design Canada Design Sainte-Anne-des-Plaines, Quebec Design Canada Design Saint-Augustin-de-Desmaures, Quebec Design Canada Design Saint-Basile, Quebec Design Canada Design Saint-Basile-le-Grand, Quebec Design Canada Design Saint-Bruno-de-Montarville, Quebec Design Canada Design Sainte-Catherine, Quebec Design Canada Design Sainte-Catherine-de-la-Jacques-Cartier, Quebec Design Canada Design Saint-Césaire, Quebec Design Canada Design Saint-Constant, Quebec Design Canada Design Saint-Eustache, Quebec Design Canada Design Saint-Félicien, Quebec Design Canada Design Saint-Gabriel, Quebec Design Canada Design Saint-Georges, Quebec Design Canada Design Saint-Hyacinthe, Quebec Design Canada Design Saint-Jean-sur-Richelieu, Quebec Design Canada Design Saint-Jérôme, Quebec Design Canada Design Saint-Joseph-de-Beauce, Quebec Design Canada Design Saint-Joseph-de-Sorel, Quebec Design Canada Design Sainte-Julie, Quebec Design Canada Design Saint-Lambert, Quebec Design Canada Design Saint-Lazare, Quebec Design Canada Design Saint-Lin-Laurentides, Quebec Design Canada Design Saint-Marc-des-Carrières, Quebec Design Canada Design Sainte-Marguerite-du-Lac-Masson, Quebec Design Canada Design Sainte-Marie, Quebec Design Canada Design Sainte-Marthe-sur-le-Lac, Quebec Design Canada Design Saint-Ours, Quebec Design Canada Design Saint-Pamphile, Quebec Design Canada Design Saint-Pascal, Quebec Design Canada Design Saint-Pie, Quebec Design Canada Design Saint-Raymond, Quebec Design Canada Design Saint-Rémi, Quebec Design Canada Design Saint-Sauveur , Quebec Design Canada Design Sainte-Thérèse, Quebec Design Canada Design Saint-Tite, Quebec Design Canada Design Salaberry-de-Valleyfield, Quebec Design Canada Design La Sarre, Quebec Design Canada Design Schefferville, Quebec Design Canada Design Scotstown, Quebec Design Canada Design Senneterre, Quebec Design Canada Design Sept-Îles, Quebec Design Canada Design Shawinigan, Quebec Design Canada Design Sherbrooke, Quebec Design Canada Design Sorel-Tracy, Quebec Design Canada Design Stanstead, Quebec Design Canada Design Sutton, Quebec Design Canada Design Témiscaming, Quebec Design Canada Design Terrebonne, Quebec Design Canada Design Thetford Mines, Quebec Design Canada Design Thurso, Quebec Design Canada Design Trois-Pistoles , Quebec Design Canada Design Trois-Rivières, Quebec Design Canada Design La Tuque, Quebec Design Canada Design Val-d’Or, Quebec Design Canada Design Valcourt, Quebec Design Canada Design Varennes, Quebec Design Canada Design Vaudreuil-Dorion, Quebec Design Canada Design Victoriaville, Quebec Design Canada Design Ville-Marie, Quebec Design Canada Design Warwick, Quebec Design Canada Design Waterloo, Quebec Design Canada Design Waterville, Quebec Design Canada Design Westmount, Quebec Design Canada Design Windsor, Quebec Design Canada Design Estevan, Saskatchewan Design Canada Design Flin Flon, Saskatchewan Design Canada Design Humboldt, Saskatchewan Design Canada Design Lloydminster, Saskatchewan Design Canada Design Martensville, Saskatchewan Design Canada Design Meadow Lake, Saskatchewan Design Canada Design Melfort, Saskatchewan Design Canada Design Melville, Saskatchewan Design Canada Design Moose Jaw, Saskatchewan Design Canada Design North Battleford, Saskatchewan Design Canada Design Prince Albert, Saskatchewan Design Canada Design Regina, Saskatchewan Design Canada Design Saskatoon, Saskatchewan Design Canada Design Swift, Saskatchewan Design Canada Design Weyburn, Saskatchewan Design Canada Design Yorkton, Saskatchewan Design Canada Design Whitehorse, Yukon Design Canada Design Whitehorse, Yukon, Canada   Montreal Design Blog, Montreal industrial design blog, industrial design, design thinking, design research, product design, brand design, product development, award winning design, Montreal Design, Quebec Design, Canada Design. Toronto Design, Ottawa Design, Vancouver Design, Calgary Design, Ontario Design, Alberta Design, British Columbia Design? Its today and tomorrow so get out there and see some interesting montreal people doing some interesting design work…

In the next little while I will be sharing some of our Industrial Design stories…

We specialize in design thinking solutions, which focuses on design research to derive the optimum industrial design and product development strategy.

Ramak Radmard, IDSA, ACID, ADIQ In the next little while I will be sharing some of our Industrial Design stories… We specialize in design thinking solutions, which focuses on design research to derive the optimum industrial design and product development strategy. www.lucidream.com

Paris, France, November 1, 2008 – Lucidream does an interview with Vision, an eyewear magazine, by Paddy Kamen. Read interview

On behalf of Lucidream,

Founder, Creative Director & Chief Designer Ramak Radmard Source: Vision Magazine

Paris, France, October 28, 2008 – Creative directions and Product design by Ramak Radmard, the interfaces eyewear system is designed with user comfort and individuality in mind. Its profile is in keeping with the human form, providing a perfectly ergonomic eyewear. The aesthetic characteristics of the frame make a unique and clean statement of elegance and sophistication. To achieve strength and flexibility we combined two dissimilar materials – without screws – in a solder/weld-free assembly. Bands of specially engineered stainless steel reinforce the nylon ridge and end-pieces to prevent stress cracking and unwanted deformation. The steel bands are inserted into corresponding grooves on the plastic parts, and also serve to lock the temples in place. The steel provides an aesthetic “front view” to the frame, and imparts a quality that plastic alone cannot. The coil-free spring temple operates when the temples are extended beyond the open position, secondary action engages when the temples are hyper extended beyond 45 degrees from the open position. The leaf spring “pops” into a release mode ensuring the frame is not subjected to excessive forces that can damage it. Simply rotating the temples back to the open position resets the normal operating mode. The frames feature prescription and base-curve neutrality, so that the optical lenses do not influence face form and pantoscopic tilt. Lenses are always drilled parallel to the blocking axis (no tilt) and the frame is designed to provide a consistent fit independent of lens power or curve. This eliminates adjustment surprises when high minus, plus or astigmatic lenses are mounted. This is achieved by minimizing contact between the frame components and either the front or rear lens surface. View Interfaces Glasses On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard   Source: Lucidream

Milan, Italy, August 17, 2008 – Designed by Ramak Radmard the interfaces eyewear system is designed with user comfort and individuality in mind. Its profile is in keeping with the human form, providing a perfectly ergonomic eyewear. The aesthetic characteristics of the frame make a unique and clean statement of elegance and sophistication.   To achieve strength and flexibility we combined two dissimilar materials – without screws – in a solder/weld-free assembly. Bands of specially-engineered stainless steel reinforce the nylon ridge and end-pieces to prevent stress cracking and unwanted deformation. The steel bands are inserted into corresponding grooves on the plastic parts, and also serve to lock the temples in place. The steel provides an aesthetic “front view” to the frame, and imparts a quality that plastic alone cannot. The coil-free spring temple operates when the temples are extended beyond the open position, secondary action engages when the temples are hyper extended beyond 45 degrees from the open position. The leaf spring “pops” into a release mode ensuring the frame is not subjected to excessive forces that can damage it. Simply rotating the temples back to the open position resets the normal operating mode. The frames feature prescription and base-curve neutrality, so that the optical lenses do not influence face form and pantoscopic tilt . Lenses are always drilled parallel to the blocking axis (no tilt) and the frame is designed to provide a consistent fit independent of lens power or curve. This eliminates adjustment surprises when high minus, plus or astigmatic lenses are mounted. This is achieved by minimizing contact between the frame components and either the front or rear lens surface. View Interfaces Glasses On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard   Source: Lucidream

PowerGen International

Orlando, Florida, USA, December 8, 2005 – Lucidream is proud to announce the launch of LEA’s LifeView Engine Life Monitoring & Management System. LifeView provides a tool by which gas turbine operators and after-market service providers can work together to fundamentally change the traditional gas turbine after market business model. The system allows the operator to take an active role in managing the life of their gas turbine engine and ensures optimum asset availability and efficiency. No longer does an operator need to be familiar with the intricacies and maintenance requirements of the gas turbine engine to be in control of running costs. Using LifeView will ensure that your asset availability is optimized, while reducing your exposure to needless repairs and un-required removals by maximizing your engines performance, keeping track of component life and serviceability and providing a reliable mean to estimate actual engine life consumption. LifeView is designed to seamlessly integrate into your existing gas turbine control system with minimal modifications or upgrades. Whether you are operating the latest, microprocessor driven digital control system of a vintage analog control system, LifeView interface can be tailored to integrate with your system and deliver you the full range of benefits provided by the system.   On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard   Source: Lucidream

Montreal, Quebec, Canada, June 11, 2005 – Lucidream is proud to announce that the Exhale Lounge Chair has been published in the National Post under the ‘Moneywise’ section in an article titled “Who Knows Best?”.

The post reads:

“Male Room for Daddy Lets be honest: Males are hard-wired to be territorial. So why not give dad a seat of honour? Montreal designer Ramak Radmard, of Lucidream, is the father of the ultra-sleek, postmodern Exhale lounger. The front legs are recycled aluminum, the back and base are bent wood and the upholstery is leather (beige, brown or black). It costs $3,725 and is available from Bonaldo in Montreal (514-287-9222), Un Fauteuil Pour Deiux (418-694-9449) or www.lucidream.com.” View Exhale Lounge Chair   On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard   Source: The National Post

Exhale Lounge Chair Launch at the Salon International du Design Intérieur de Montréal

Montreal,Quebec, Canada, June 17, 2003 – Ramak Radmard, the Chief designer of Lucidream, announces the launching of the Exhale lounge chair. Lucidream is a new and innovative furniture company, designing timeless products with an elegant and minimalistic approach. It is a company dedicated to the application of modern and functional designs to furniture. We believe furniture is an extension of the human body, a celebration of human form. It is the marriage of Art and technology, a functional and dynamic sculpture. Inspired by the human body, the Exhale lounge chair is designed with user comfort and individuality in mind. Its profile is in keeping with the human form, providing a perfectly ergonomic environment. The aesthetic characteristics of the chair make a unique and clean statement of elegance and sophistication, and the choice materials used, wood, leather and aluminum, further convey a sense of value. The back and the base of the chair are made from bent wood, which has the advantage of being tough yet flexible. The cushions are produced in high grade polyether, structured in coordinated layers of varying heights and hardness, worked into a high-grade non-woven foam composite material. The neck and headrest is height adjustable, and the upholstery has been handcrafted in Elmo leather. The front legs are cast aluminum, with a satin finish and a clear protective coating. View Exhale Lounge Chair   On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard   Source: Lucidream

Exhale Lounge Chair Launch at IIDEX Canada

Toronto, Canada, April 17th 2003 – Ramak Radmard, the Chief designer of Lucidream, announces the premier Canadian launching of the Exhale lounge chair. Lucidream is a new and innovative furniture company, designing timeless products with an elegant and minimalistic approach. It is a company dedicated to the application of modern and functional designs to furniture. We believe furniture is an extension of the human body, a celebration of human form. It is the marriage of Art and technology, a functional and dynamic sculpture. Inspired by the human body, the Exhale lounge chair is designed with user comfort and individuality in mind. Its profile is in keeping with the human form, providing a perfectly ergonomic environment. The aesthetic characteristics of the chair make a unique and clean statement of elegance and sophistication, and the choice materials used, wood, leather and aluminum, further convey a sense of value. The back and the base of the chair are made from bent wood, which has the advantage of being tough yet flexible. The cushions are produced in high grade polyether, structured in coordinated layers of varying heights and hardness, worked into a high-grade non-woven foam composite material. The neck and headrest is height adjustable, and the upholstery has been handcrafted in Elmo leather. The front legs are cast aluminum, with a satin finish and a clear protective coating. View Exhale Lounge Chair   On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard   Source: Lucidream

Exhale Lounge Chair Launch at the International Contemporary Furniture Fair

New York, USA, March, 27, 2003 – Ramak Radmard, the Chief designer of Lucidream, announces the premier international launching of the Exhale lounge chair. Lucidream is a new and innovative furniture company, designing timeless products with an elegant and minimalistic approach. It is a company dedicated to the application of modern and functional designs to furniture. We believe furniture is an extension of the human body, a celebration of human form. It is the marriage of Art and technology, a functional and dynamic sculpture. Inspired by the human body, the Exhale lounge chair is designed with user comfort and individuality in mind. Its profile is in keeping with the human form, providing a perfectly ergonomic environment. The aesthetic characteristics of the chair make a unique and clean statement of elegance and sophistication, and the choice materials used, wood, leather and aluminum, further convey a sense of value. The back and the base of the chair are made from bent wood, which has the advantage of being tough yet flexible. The cushions are produced in high grade polyether, structured in coordinated layers of varying heights and hardness, worked into a high-grade non-woven foam composite material. The neck and headrest is height adjustable, and the upholstery has been handcrafted in Elmo leather. The front legs are cast aluminum, with a satin finish and a clear protective coating. View Exhale Lounge Chair   On behalf of Lucidream, Founder, Creative Director & Chief Designer Ramak Radmard   Source: Lucidream